chimp

"Itch-killer" (2017) is my final major project in Lasalle College Of the Arts. The aim was to create a minimum-30-second television commercial (TVC) for our own product. The character for the TVC can be any bi-pedal creatures (animals, monsters, fairies, etc). I came up with the idea of doing an itch-killer that can prevent scratching, reduce rashes and itchiness, and comes in flexible sizes. The chimpanzee (named "Chimp") was chosen to be the star of this commercial as chimpanzees scratch a lot and they are really active which helps me to emphasis more on the scratching and it would meet the 30-sec requirement. 

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Below are Chimp's Turntable, rigging reel, animatic, treatments, and many more. For more information, please check out greypham2811.wordpress.com as this is a process-documentation blog I did during my study for this project.